Live Aid was a dual-venue benefit concert held on 13 July 1985, and an ongoing music-based fundraising initiative.
The original event was organised by Bob Geldof and Midge Ure to raise funds for relief of the ongoing Ethiopian famine.
Verna designed the needed satellite schematic and became the Executive Director as well as the Co-Executive Producer along with Hal Uplinger.
Uplinger came up with the idea to produce a four-hour video edit of Live Aid to distribute to those countries without the necessary satellite equipment to rebroadcast the live feed.
The UK's Wembley performances ended at BST ( EDT).
Each of the two main parts of the concert ended with their particular continental all-star anti-hunger anthems, with Band Aid's "Do They Know It's Christmas?
" closing the UK concert, and USA for Africa's "We Are the World" closing the US concert (and thus the entire event itself).
Tony Verna, inventor of instant replay, was able to secure John F.
Kennedy Stadium through his friendship with Philadelphia Mayor Goode and was able to procure, through his connections with ABC's prime time chief, John Hamlin, a three-hour prime time slot on the ABC Network and, in addition, was able to supplement the lengthy program through meetings that resulted in the addition of an ad-hoc network within the US, which covered 85 percent of TVs there.