In addition, we have an experienced team that can manage campaigns and optimize bids to get your hotel the highest returns for your spend. We provide transparent reporting for all of our clients and most importantly, keep you up-to-date when your room bookings flood in. It’s cliche to say, but mobile has been and continues to be one of the areas where we see the most growth.It’s where the most new opportunity is for many advertisers.Many of our brands have seen mobile traffic grow by multiples this year.Some of our brands are even seeing more bookings come through mobile than desktop!We’ve analyzed the mobile metasearch experience for most of the major advertisers in this space.Having a strong landing page is critical to lead users down the conversion path.
Flight comparison websites simplify the situation by highlighting deals and streamlining the booking process, but they can raise questions of their own. Airfare fluctuations can be attributed partially to the dynamic updates that come with yield management practices, but this doesn’t tell the whole story.
Popular Meta Search platforms such as Trip Advisor (Tripconnect), Google Hotel Finder and Trivago are already some of the most popular websites for many travellers looking to compare hotels and rates.
It’s possible for hotels to receive direct bookings at lower than 10% cost per booking saving many hotels on expensive OTA fees.
While the technical specifics unique to each company’s search algorithm are trade secrets, it’s safe to say that they are constantly being redeveloped and improved.
As data crawling algorithms grow more sophisticated, consumers can expect even more accurate price forecasting in the future and will reap the benefits of increasingly reliable predictions.